Abdullah Abusukhonبالعربي

Product leader. Business analyst. Founder.

Big-picture thinking. Hands-on building.

Software engineer by training. Product leader by trade. Founder by conviction. I turn complex business needs into useful digital products and the operations that make them work.

Explore my workView experience

Financial technology · Logistics · E-commerce

Amman, Jordan

Portrait of Abdullah Abusukhon
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EXPERIENCE ACROSS

Arab BankAramexDAMI Technologies

A builder’s journey

Complexity in.
Clarity out.

Different industries. One builder’s instinct.
Find the friction. Connect the pieces. Create room for growth.

01 / Engineering roots

Understand the system.
Build the experience.

Engineering taught me how systems work. Product leadership taught me which problems are worth solving. I bring both to the table: a clear business case, thoughtful design, and a delivery plan that survives contact with reality.

BSc Software Engineering

Al Israa University, Amman
2017–2022

Business needs

System thinking

Useful experiences

02 / Aramex

Move the shipment.
Grow the business.

At Aramex, I connected customer experience with commercial opportunity. From guest shipping to mobile journeys, web apps, and outlet queuing, I helped turn everyday friction into new revenue streams and clearer digital experiences.

April 2022 to April 2025

Aramex parcels being handled during a delivery
Keep people informed.

WhatsApp
Text messages
Email

Shipment journey

Received
In transit
Delivered

ARAMEX INTERNATIONAL

April 2022 to April 2025

Senior Business Analyst, Digital and Technology

Websites · Mobile applications · Conversational channels

Amman, Jordan

Built digital experiences that opened new revenue opportunities, made shipping easier, and improved the economics of customer communication.

7Mmonthly customer notifications
35%lower notification costs

Around 7 million monthly notifications · Cost reduction year on year

The product, in the real world.

A shipping journey is a chain of decisions: calculate the rate, book a pickup, follow progress, and settle charges. The public website and app show how those tasks meet the customer. My work connected that experience with commercial growth, behavioural insight, and reliable communication.

Screenshot: Tracking and guest shipping on aramex.com.
The shipping front door

Tracking and guest shipping on aramex.com.

Screenshot: Official app page: rates, scheduling, tracking, and online payment.
The journey, on the go

Official app page: rates, scheduling, tracking, and online payment.

A conversation that moves the journey forward.

I helped migrate and rebuild Aramex’s WhatsApp chatbot on Sprinklr Service. The customer need was practical: make it easier to act on a shipment, not just ask about it. Sprinklr’s case studies describe address capture, shipment scheduling and rescheduling, real-time updates, and connected service channels. That broader programme provides the context for my contribution, bringing a familiar conversation into a more capable digital journey.

Read the Sprinklr customer story ↗Explore the platform transformation ↗
View details
  • Drove growth through new digital revenue streams. Used analytics to shape guest shipping capabilities that contributed 12% to product revenue growth.
  • Owned customer-facing touchpoints across aramex.com, the Aramex app, AramexGo, and the WhatsApp chatbot, connecting product decisions with customer and business needs.
  • Created multiple digital tools and interfaces, including outlet queuing, online web applications, landing pages, and mobile experiences.
  • Implemented Hotjar and Google Analytics tracking to understand behaviour, identify friction, and guide product and journey improvements.
  • Owned around seven million monthly customer notifications across WhatsApp, text messages, and email, making communication part of the customer experience.
  • Led provider negotiations, integrations, and notification engine development, reducing notification costs by 35% year on year.
  • Led two major platform uplifts and implemented journey analytics to make digital experience decisions more evidence-led.
  • Helped migrate and rebuild the WhatsApp chatbot on Sprinklr Service, contributing to the evolution of a key customer channel within Aramex’s wider digital experience.

03 / Arab Bank

Connect the systems.
Clarify the flow.

At Arab Bank, I turn corporate banking complexity into connected services. My work spans API Banking, host-to-host integrations, digital channel revamps, and regulatory delivery. Better experiences matter. So does getting every critical requirement right.

April 2025 to Present

ARAB BANK

April 2025 to Present

Senior Product Specialist, CIB Payments and Channels

Corporate and Institutional Banking (CIB)

Amman, Jordan

Connecting corporate banking, enterprise systems, and regulatory requirements to deliver digital services that businesses can use with confidence.

27+projects across the region
30%faster integration go-live

The product, in the real world.

Corporate banking is a working system, not a single transaction. Arab Bank’s Corporate Digital Gateway brings together account reporting, cash and liquidity management, payables, receivables, payroll, reconciliation, and trade finance, with access across desktop, tablet, and mobile. My work focuses on the connections that make digital banking useful: payment capabilities, enterprise integrations, clearer channels, and disciplined regulatory delivery. The platform’s breadth provides the context. The achievements below describe my contribution.

Screenshot: Corporate Digital Gateway.
A gateway to corporate banking

Explore the Corporate Digital Gateway capabilities ↗

View details
  • Led the corporate payments gateway rollout in Iraq, going live in under six months and serving around 120 corporate customers in its first year.
  • Introduced and launched application programming interface (API) Banking, replacing file-based exchange with real-time transactions and reducing integration go-live time by 30%.
  • Integrated more than 40 corporate customers through host-to-host (H2H) connectivity, connecting banking services with enterprise workflows.
  • Led implementation of regulatory projects, delivering 100% compliance with the applicable regulator requirements.
  • Led the corporate Open Finance programme in the United Arab Emirates, aligning product delivery with the needs of corporate banking.
  • Supported delivery of the website and app revamps, contributing to clearer digital journeys. Helped grow corporate mobile adoption by 30%.
  • Managed a portfolio of 27+ projects across the region, coordinating priorities across business, technology, compliance, and delivery teams.
  • Delivered integrations with SAP, Oracle, Microsoft Dynamics 365, and Odoo, bringing enterprise systems and banking channels into a connected workflow.

04 / DAMI · An ongoing founder thread

Build beyond
the interface.

From idea to operating business.

At DAMI Technologies, I connect product strategy with the realities of running DAMI Market: how shoppers discover products, how merchants manage their business, and how orders, settlement, and support work together. The interface is only the beginning.

Founder & CEO / DAMI Technologies

DAMI Market homepage with its shopping, order tracking, and multi-store cart features
Inside the build

A marketplace is several businesses meeting in one experience. I connect the shopper journey, merchant tools, and internal operations so that a product discovery can become an order the business can actually fulfil.

My work reaches beyond the storefront into catalog quality, seller workflows, order handling, settlement, and support. I move between the product decision and the operational detail, because a polished screen cannot compensate for a broken handoff.

I also build the commercial layer around the product: shop stories, curated DAMI Picks, marketplace-ready product imagery, and content systems. The goal is to help merchants tell a clearer story while preserving what customers will actually receive.

Alongside the operating marketplace, I explore conversational shopping concepts and practical AI workflows for discovery, prototyping, documentation, and execution. These are ways to test what comes next, with the business problem leading the technology.

A good product earns attention. A well-run business earns trust.

Explore DAMI Market ↗Explore DAMI Technologies ↗

Business clarity.
Technical depth.

Product & strategy

Discovery, commercial opportunity framing, requirements, roadmaps, stakeholder alignment, Agile delivery, and user experience optimisation.

Payments & integrations

Corporate payments, API Banking, host-to-host connectivity, Open Finance, enterprise integrations, digital banking channels, and regulatory delivery.

Data & decisions

Advanced Structured Query Language (SQL), Google Analytics 4, Hotjar, Power BI, journey and funnel analysis, and experimentation.

Artificial intelligence & execution

Practical AI workflows, prototypes, product documentation, and solution exploration, with a clear business problem leading the technology.

Led cross-functional squads of 3 to 30+ people across engineering, design, compliance, and operations, aligning commercial priorities with clear ownership and practical delivery.

TOOLS I WORK WITH

Jira · Confluence · Azure DevOps · Figma · Sprinklr · Hotjar · Google Analytics · ChatGPT · Claude · Gemini · Power BI

Software engineering roots.
A product builder’s mindset.

I work where strategy meets the backlog, and where a promising idea has to become an operating reality. I can frame the business case, interrogate the data, and work through the technical detail with the team. My job is to make the direction clear, then help people build it.

I value ambition with evidence, elegant experiences, and decisions that hold up after launch. A roadmap is useful. A product people can use is better.

Freelance user experience design and solutions consulting for logistics, e-commerce, and marketplace clients since 2020.

EDUCATION

BSc Software Engineering

Al Israa University, Amman
2017–2022

LANGUAGES

Arabic: Native
English: Fluent

A CONVERSATION CAN CHANGE THE DIRECTION.

Let’s build
what’s next.

Have a complex product challenge, a partnership worth building, or a leadership role with real scope? Let’s turn the conversation into a clear next step.

Start a conversationLinkedIn ↗Download CV ↓